Wodever

Below is an exert from a conversation that took place through text messaging...

    Jan 9, 2012  9:14 PM

    DC: I need your help, ive requested a trademark on the name wodever, a play on the acronym wod and ever and the word whatever... Can you help me create a logo?

    Graphic Launch: Definitely.

    DC: Sweet, thanks!

Of course, there was more that was said in between such as ideas, color options, symbols, etc...

    Jan 10, 2012  7:52 PM

    GL: Sir do you have a personal email? I have a few concepts for you...

    DC: Gotem open, these look sweet!!! Let me lookem over and ponder. Thanks!!!!


Four concepts, to be exact.  I created four different concepts (shown below) with the route provided by the customer.  He wanted to incorporate the infinity symbol somehow into the logo.  Although he wanted to use the color blue, I advised against it only because of the audience and environment he is trying to represent or aim towards.  So we opted for red.

To explain a bit more, the "WOD-" comes from the crossfit term workout of the day.  "-EVER" comes from the word forever, meaning never give up, never stop.  And also, a play on the word "whatever" since he plans on selling crossfit gear such as t-shirts, caps, socks, wristbands, etc.

Roughly two weeks later, a winner was chosen (thankfully, with no changes or adjustments - just the way we like it).

Concept number 2 (below).

"Wodever" (in a period of three weeks) has now chosen a logo, made branded t-shirts (shown below), and has started putting their name out at competitions!

A big thank you goes out to DC for sending us this photo.  Good luck!

Look out for these guys and for more photo updates...