Logo Design - Wolf Records

We recently received a logo design request from a client for Wolf Records.  This gentleman is starting his recording studio and would like a logo to brand everything from the beginning.

His ideas were "...one of them to look like the 1950s. And so that the color can be used in black / dark colored tshirts...  Include one of those old school microphones."

With a name like Wolf Records, it is not difficult at all for the mind to begin throwing out ideas.

At Graphic Launch, we generally like to provide two to three concepts for comparison and direction.  Unless of course, our clients know exactly what they're looking for and are specific in the design they want.

Below are three concepts we created for our client to look at.

• Concept 1 - was created with a silhouette of a wolf in a vinyl record which also dubs as a full moon.

• Concept 2 - was created with the "old school microphone" in mind.

• Concept 3 - was created with a completely different feel to the previous two.  It has a simplified outline of a wolf's face.

Our client decided on Concept 2.  No further changes were needed to the existing design so that was great!  At this point, we usually start playing with color choices and options, but he liked the logo just the way it is, so black and white was perfect!

If only all of our clients were as easy as Wolf Records...

Below is the final logo on both a white background and black background.