[UPDATE] Wodever

A good friend of mine, as well as an exceptional photographer, coincidentally attended the event in which Wodever made it's first appearance (see previous post).

Zero Photography took some amazing photos at the SPX Crossfit event, including the beautiful women sporting the Wodever name brand.  I have "borrowed" some of his photos to include for your viewing pleasure.

I didn't officially ask for his permission, but I don't think he'll mind...

Enjoy!

Wodever

Below is an exert from a conversation that took place through text messaging...

    Jan 9, 2012  9:14 PM

    DC: I need your help, ive requested a trademark on the name wodever, a play on the acronym wod and ever and the word whatever... Can you help me create a logo?

    Graphic Launch: Definitely.

    DC: Sweet, thanks!

Of course, there was more that was said in between such as ideas, color options, symbols, etc...

    Jan 10, 2012  7:52 PM

    GL: Sir do you have a personal email? I have a few concepts for you...

    DC: Gotem open, these look sweet!!! Let me lookem over and ponder. Thanks!!!!


Four concepts, to be exact.  I created four different concepts (shown below) with the route provided by the customer.  He wanted to incorporate the infinity symbol somehow into the logo.  Although he wanted to use the color blue, I advised against it only because of the audience and environment he is trying to represent or aim towards.  So we opted for red.

To explain a bit more, the "WOD-" comes from the crossfit term workout of the day.  "-EVER" comes from the word forever, meaning never give up, never stop.  And also, a play on the word "whatever" since he plans on selling crossfit gear such as t-shirts, caps, socks, wristbands, etc.

Roughly two weeks later, a winner was chosen (thankfully, with no changes or adjustments - just the way we like it).

Concept number 2 (below).

"Wodever" (in a period of three weeks) has now chosen a logo, made branded t-shirts (shown below), and has started putting their name out at competitions!

A big thank you goes out to DC for sending us this photo.  Good luck!

Look out for these guys and for more photo updates...

Reviving the Dead!

I get a joy out of redesigning old designs.  Below is a photo of one of Pedro Sauer's favorite t-shirts.  I am not exactly sure how old this shirt is, but as you can tell, it has some time and it's been put to good use.

There's nothing wrong with this design, except for the fact that it is now "dated" -- meaning you can tell it was designed some years back.  The fonts used and style of cobra almost scream out Karate Kid.  

So we took this design and kicked it up a notch.  Although the preview below shows the design on a gray t-shirt, it has been made to work on all colors (which is the plan for Mr. Sauer).

Lets break this down...  The front now displays the Pedro Sauer Jiu-Jitsu Association logo right in the center of the chest.  The stripes you see, on what would be your left side if wearing it, represents the ranking belt thrown over the shoulder.  Photo of belt shown below.

The back design now has a more fierce cobra with jaws open and fangs revealed.  "Brazilian Jiu-Jitsu" has been placed along the bottom as to not give the appearance of a caged animal.  I thought the old image tamed the cobra by placing it inside of the circled text.  And finally, the back image was kept in the same color theme as the front so it wouldn't look like two completely different identities.

Luckily, we were able to complete the design with the least amount of colors needed.  Since the main object of this design is for screen printing purposes, you always have to remember that more colors means more money.

Of course, more colors might be great for a designer, but we try to keep the customer's finances in mind.

We'll post an update as soon as the shirts are produced and are able to get our hands on one.

Why Hire a Professional? -- The Frustrations of a Designer

For you designers out there, you definitely know the frustrations you come across when dealing with certain clientele.

There are many, many people out there that don't understand marketing or logo/brand concepts.  In many cases, these individuals are placed in high positions, and power is confused with knowledge.

I was asked to create a logo for a new branch of a bigger whole (which shall remain nameless).  The new branch will be called Occupational Safety & Health (OSH).

This individual came to us for a reason... but doesn't understand that reason.

We did not know this until after the concepts were presented.

Since we had no real direction and the client did not offer any ideas, we came up with three completely different ideas.  The one below (which was not at all liked) was the most "decent" out of the three.  

After many changes and revisions, our client was finally happy with the version below.

"How did that happen," you may ask...  Simple.  We can recommend and suggest to a certain point, but if the individual is not willing to take in the suggestions, your result is ultimately what they want.  Again, as a designer these are common frustrations you come across.  Sadly, the client is always right and their happiness is key.

But why hire a professional for a job you could have done yourself?

You wouldn't visit a surgeon for a $.10 band-aid, would you?

Logo Design - Wolf Records

We recently received a logo design request from a client for Wolf Records.  This gentleman is starting his recording studio and would like a logo to brand everything from the beginning.

His ideas were "...one of them to look like the 1950s. And so that the color can be used in black / dark colored tshirts...  Include one of those old school microphones."

With a name like Wolf Records, it is not difficult at all for the mind to begin throwing out ideas.

At Graphic Launch, we generally like to provide two to three concepts for comparison and direction.  Unless of course, our clients know exactly what they're looking for and are specific in the design they want.

Below are three concepts we created for our client to look at.

• Concept 1 - was created with a silhouette of a wolf in a vinyl record which also dubs as a full moon.

• Concept 2 - was created with the "old school microphone" in mind.

• Concept 3 - was created with a completely different feel to the previous two.  It has a simplified outline of a wolf's face.

Our client decided on Concept 2.  No further changes were needed to the existing design so that was great!  At this point, we usually start playing with color choices and options, but he liked the logo just the way it is, so black and white was perfect!

If only all of our clients were as easy as Wolf Records...

Below is the final logo on both a white background and black background.