Thursday, January 5, 2012

Why Hire a Professional? -- The Frustrations of a Designer

For you designers out there, you definitely know the frustrations you come across when dealing with certain clientele.

There are many, many people out there that don't understand marketing or logo/brand concepts.  In many cases, these individuals are placed in high positions, and power is confused with knowledge.

I was asked to create a logo for a new branch of a bigger whole (which shall remain nameless).  The new branch will be called Occupational Safety & Health (OSH).

This individual came to us for a reason... but doesn't understand that reason.

We did not know this until after the concepts were presented.

Since we had no real direction and the client did not offer any ideas, we came up with three completely different ideas.  The one below (which was not at all liked) was the most "decent" out of the three.  

After many changes and revisions, our client was finally happy with the version below.




"How did that happen," you may ask...  Simple.  We can recommend and suggest to a certain point, but if the individual is not willing to take in the suggestions, your result is ultimately what they want.  Again, as a designer these are common frustrations you come across.  Sadly, the client is always right and their happiness is key.

But why hire a professional for a job you could have done yourself?

You wouldn't visit a surgeon for a $.10 band-aid, would you?

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